The Ads Analyse

 

The target audience for this product is rich young male and female aged 18-26.The product is targeted at people like this because the younger generation would want to smell and look like their rich and the outcome would be that they would be viewed as rich or look like they are important the way in which they are dress implicates that they are smart and independent with a party side to them I know this because the male has his tie off which shows his laid back. Also the guy looks like he is sort of paid as if his got lots of money I know this because the guy’s suit looks expensive also both his hands there is watch

The way in which it attracts younger and older generation is through the picture and advert video for example the male and female in the picture look sharp and dressed to impress  and important and young need the sense of being noticed for example you had that one kid in school that would impress everyone and even if you get older you want to let people know that you are a success.

‘One million’. Even the name sounds intriguing you don’t expect a name like that but then again may be its trying to say if you buy this product you will be worth a million, ‘one’ is you and million is what your worth . Also the man’s version is like a gold bar which shows strength because a gold bar ways a lot however the lady’s version is shown to be feminine because it looks like a diamond.

http://www.youtube.com/watch?v=K0hvGu4Npag&safe=active

This is the men’s version of paco rabanne advert which shows an early 20s male getting everything he wants by just a click of a finger and he gets it through the perfume also he gets lots of publicity which again is what young men want when they are out and about.

http://www.youtube.com/watch?v=1qw6Rf-8uO8&safe=active

This is the lady’s version of paco rabanne advert which shows almost the same as the male version but its more feminine the lady clicks her finger and she gets a hole load of shoes and by clicking her finger to get any man this shows that woman can get as many man as they want. Girls these days also want people to know them and in the video it is clear that with a click of a finger anything could happen.